Web Marketing
Successful Marketing
Once you’ve made the decision to launch your company website, who will know that it exists? How will you get visitors and customers to your site?
Sure, you’ll visit your site. You’ll tell your friends that you have a place on the web and they will take a look at it. But how will your site attract new business? After all that’s probably the primary reason for you to build it to begin with.
Search Engine Keywords
With up to 85% of all traffic to a web site coming from search engines, it is very important that your site be designed to achieve the maximum potential possible for attaining high search engine placement through the natural selection processes. Design in this instance does not refer to how pretty a site is and whether it has lots of cute or eye catching pictures on it.
Pay Per Click
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Banner Advertising
Banner advertising allows you to advertise your product or services on someone else’s site. The site could be a major portal or could be someone’s ‘hobby’ site. Where your banners appear depend upon whom you deal with as an ad broker.
Free Search Engine Marketing Report
Since up to 80% or more of the traffic to a web site is directly related to search engine referral, shouldn’t you know how people are finding your site? Better yet, shouldn’t you know if people are not finding your site when they do a search?
Social Media
