Internet Marketing
on Sep 29 in Marketing, Search Engine Optimization, Web Design, Web PromotionWe’ve all heard the the internet is the way of the future. What many don’t realize is that the future is now. Marketing your business online is gaining support versus traditional methods of advertising. Marketing on the internet takes on a variety of methods. From a simple web site that gives some information about your business, such as hours of operation, interactive maps to help people locate your business and some additional information about who you are and the products or services offered by your company. Some business wish to expand their existing business by adding e-commerce and selling their products online. While others, such as a service oriented businesses want to describe what they do, how they do it and accept applications for appointment or basic quotes for services.
But once you establish a web presence, how will people find your site? The obvious method is to tell everyone that you see that you have a web site and tell them the web address. You will add your web address to your business cards and to all of your printed materials including Yellow Pages ads and any other print advertising that you do. But will that be enough?
More that 80% of all visitors to a site get there through search engine results. But when you take a look at some of the numbers of results supplied for a search term, it makes you wonder how your business can ever be noticed by someone searching the web for your type of product or service. That’s where we come in. We are search engine marketing and web site optimization specialists.
Working with you we will help to determine keyword phrases that are appropriate to your business. We will compare these terms with competitors in your field that may be vying for placement on the same terms and make recommendations based on our findings. Once we have established the terms that you want your site to be ranked by, we get to work. We will carefully optimize all of the appropriate pages of your site using the best known current methods of matching search engine criteria. We will also create additional content pages relating to each of the search keyword phrases selected. Once these processes have been completed, we submit each page to all of the major search engines.
Inclusion within search engines is not automatic and therefore, there are no assurances that your site will be picked up for any given search term. However, we are diligent in our efforts to succeed. Using all of our knowledge and experience in obtaining search positioning within the top 30 results. We will systematically monitor the progress of inclusion and placement. If we notice that search engines are not ranking your site for a specific term or terms we will go back and make changes to the exciting pages or create additional enhanced pages in our efforts to obtain positioning for your site. We may also make additional suggestions for your site that will help to improve rankings. Working together, we can drive traffic to your site.
To learn more about custom web site design services or internet marketing services, Click Here Now.
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