Search Engine Keywords

General Search Engine Submission

With up to 85% of all traffic to a web site coming from search engines, it is very important that your site be designed to achieve the maximum potential possible for attaining high search engine placement through the natural selection processes. Design in this instance does not refer to how pretty a site is and whether it has lots of cute or eye catching pictures on it. Design refers to good web site content and the proper use of keyword phrases within that content. Design also includes the use of meta tags in their proper formats to attract the attention of search engine bots that scan web pages and apply an algorithmic formula to determine where or if that web site should be contained within their search results. Meta tags are not used by all search engines, but those that do read them, are using them to get a generalized idea of what a website is about. Through good initial design and the application of web site optimization techniques, your site may very well beat the competition for higher rankings.

Why is design optimization so important? Well let’s start out by understanding that search engines have no obligation to list your site. After all, they, just like you, went into business to make money. So a search engines direct means of making money is through paid inclusion processes including, but not limited to, paid submissions or PPC revenues. Indirectly, revenues come from banner ads placed on the site as a result of that engines popularity. Popularity is achieved through providing good and relevant search results. Therefore, it is very important to the search engine to make sure that the results that they deliver are highly relevant.

Web site relevancy comes in the form of providing useful information about a subject. Relevancy does not come from the fact that you sell widgets, since there are hundreds and sometimes multi thousands of others that sell widgets too. However, if you sell widgets and can provide additional useful information about widgets, then a search engine is more likely to take notice of your site and in effect give your business a good recommendation.

So does your site need to have hundreds of pages to be indexed well? Not necessarily. We’ve all seen sites that are kind of like your old aunt. Yeah, the one that can talk for hours yet never says anything. We’ve also encountered people that say very little yet provide a dearth of information. Your web site can and should be short, sweet and to the point with relevant information.

Website optimization comes in the form of applying good meta tags to your site along with an interspersing of keyword phrases effectively within your site and then submitting your site or individual pages to the search engines for review. Web site optimization also includes consultation with the client to learn more about the business and then applying that knowledge to the sites content to help it achieve the best placements possible. If your site is not found by someone searching for your goods or services within the first thiry results, generally your site simply will not be found, since most people will not go beyond three pages of results before doing another, different search.

Web site optimization and proper search engine submission can be thought of as the sign that you put up on the front of your roadside business. It doesn’t do much good for you to spend thousands of dollars to open your physical business and then not tell anyone that your business exists. Further, the sign that you put up should be one that gives an indication of the nature of your business. Hence the one or two descriptive lines of text that appear in search engine results displayed.

If you are considering the creation of a new web site, or if your current web site is not performing to your expectations, then be sure to contact us. We are experts in effective overall design of web sites that deliver positive results to their owners. With the right efforts your site can be delivering quality traffic and additional business for you. To see if your current site packs the punch that you want from search engine listings, please fill in our form for a complimentary report detailing your positioning across the top five most highly used search engines. Then, if you are dissatisfied with the results, let us know so that we can arrange to chat with you to develop a plan that will help your current site gain greater recognition. If you do not currently have a web site, or are interested in improving your current site and developing a site that is productive and accretive to your company earnings, let us know what you have in mind and we’ll work with you to make it happen.